Marketing Communications

Director(s):

Lauren Stansell, CFP® & Chris Lakumb, CFA

Social Media:

@FPAofSF

Committee Purpose:

The purpose of this committee is to generate interaction on our social media outlets to better and further share the virtues of FPA membership, chapter events and chapter meetings, and to share tidbits of knowledge learned at those different events. The committee also serves to engage in and help to organize further communication with members through involvement with The Planner newsletter and in facilitating and helping to maintain a current and relevant web presence.

Goals for the Year:

Improving Twitter content in an effort to build engagement on twitter with board members, chapter members (both current and prospective), others in the profession and allied professionals.

FPA of SF Website

Our website homepage is constantly updated with upcoming events and chapter meetings as well as news and updates on what is happening in the chapter and in the FPA as a whole. Find a summary of the announcements from chapter meetings you missed, recaps of local FPA networking events and event deadline reminders. Discover volunteer opportunities within the chapter and Pro Bono.

Social Media

We use Twitter, Facebook and LinkedIn to stay connected with each other and provide event information and important reminders. We also post pics of our FPA members for fun!

Public Relations

Periodically we’ll issue press releases on FPASF events, member accomplishments or anything else we want the public to know about!

The Planner newsletter

With our brethren from the FPA of Silicon Valley and the FPA of the East Bay, we put together The Planner newsletter with articles from Board members, Sponsors and chapter members and gets distributed to 1,200 members in the Bay Area.

Volunteer Opportunities:

Members to write summaries for chapter meetings and events to be used in photo posts, a member to help brainstorm ideas and coordinate FPASF articles in The Planner (quarterly), members to actively engage with our twitter account (share content, events, during meetings)

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